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Idea Generation

1. The creation of new and better products, processes and ideas. 2. The result of working against the grain.

Illustration: Oscar Ramos Orozco
Undercurrent CEO Aaron Dignan leads a master class on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM
Kathryn Minshew, founder of The Muse, leads a session on Day 2 of the Pop-Up School. Photo: MACKME.COM
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Illustration: Oscar Ramos Orozco
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Illustration: Jenn Kwon
Illustration: Oscar Ramos Orozco
Photo: MACKME.COM

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