As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with distinct branding. The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele.
For creatives, the retirement age of 65 is merely a mile marker, not the end, of their life's ride. Here four old souls, ages 67 to 101, discuss why they continue to hone their craft with no end in sight. Why? "There is an immortality to being creative," says one.
Sure, design firms may dominate big cities. But people with innovative creative ideas and the skills to execute them come from all over. Here’s how firms in Cleveland, Omaha, and Anchorage make their zip codes part of their gig-winning cultures.