Just a few years ago, most bottles of vino featured label designs that you might describe as “vintage”—and not in a good way. But things have changed. 99U heads to wine country to find out what’s behind this recent evolution.
Don’t expect your best stuff to suddenly appear by magic. You can throw ideas up against the wall until somehow the fairy dust of your creative gift is released by the gods and floats down over all. But before any of that can happen, you need to figure out what you’re trying to say.
As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with distinct branding. The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele.