Doing killer work is no longer the only barometer of success, not if we want our stuff to be seen. We are now all judged by the clicks we receive. By our Google rankings, hearts and wows, thumbs up and shares. Mike Sager considers the question: How the heck does a creative cope with this new reality?
Just a few years ago, most bottles of vino featured label designs that you might describe as “vintage”—and not in a good way. But things have changed. 99U heads to wine country to find out what’s behind this recent evolution.
Don’t expect your best stuff to suddenly appear by magic. You can throw ideas up against the wall until somehow the fairy dust of your creative gift is released by the gods and floats down over all. But before any of that can happen, you need to figure out what you’re trying to say.