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Volume Two

Maximize Your Potential

Success isn't about being the best.
It's about always getting better.

Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.

With wisdom from 21 leading creative minds, 99U's Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.



Volume Two

Maximize Your Potential

Maximize Your Potential will show you how to:

  1. Develop a “growth mindset” to stay competitive by constantly building new skills.
  2. Push outside of your comfort zone to build better work and creative habits.
  3. Identify your work sweetspot and create new opportunities for your career.
  4. Surround yourself with a network of collaborators to take your work to the next level.
  5. Mine your “failures” for valuable data about what works and what doesn’t.
  6. Embrace your power to make the outcome of any risk a success.

Praise for Maximize Your Potential

“Maximize Your Potential is an authentic, powerful guide to making the most of your innate talents. When 'follow your passion' just doesn't cut it, this book gets to the heart of how to make your long term career goals a reality.”
Tina Roth Eisenberg, Founder, Tattly + CreativeMornings

“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.”
Maria Popova, Brain Pickings

“This isn’t for everyone—certainly not those who choose feeling helpless over trying to make something work. But if you’re looking to understand creativity through science and psychology with well-documented examples from ancient and modern history, Maximize Your Potential could be your literary jam.”
Kiran Umapathy, Holiday Matinee

Watch the trailer for Maximize Your Potential

About the Editor


Jocelyn K. Glei

Editor-in-Chief, 99U

A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with understanding how work gives our lives meaning. She has authored three books about work, creativity, and business, including the Amazon bestsellers Manage Your Day-to-Day and Make Your Mark.

Follow her @jkglei

Follow 99U @99u