As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with distinct branding. The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele.
Architect Ettore Sottsass and IDEO founder David Kelley couldn't have been more different. So when Kelley asked Sottsass to design his Silicon Valley house, they circled and sparred, thrust and parried, and together created an extraordinary house.
Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here's how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.