Nakazato's status as a woman in Japan meant she could never take over the reins of the family business – which traditionally goes to the oldest son – but it has also given her the uncommon freedom to follow her imagination, open her own business, and live the life she chooses on two faraway continents.
The design icon lunched with 99U at Via Carota in the West Village, whose logo she created for its launch in 2015, to talk about why your studio's name matters, the reason your client’s person in charge must be present at all meetings, and what happens when you serve gelato at your studio presentations.
A new book offers fresh insight into how we can look at ourselves from another perspective to spot our weaknesses. The findings include ditching the diary for super-focused daily check-ins and trying a stomach churning-named "dinner of truth."
Don’t expect your best stuff to suddenly appear by magic. You can throw ideas up against the wall until somehow the fairy dust of your creative gift is released by the gods and floats down over all. But before any of that can happen, you need to figure out what you’re trying to say.
A-Trak and Nick "Catchdubs" Barat, DJs and founders of Brooklyn record label Fool's Gold, talk to 99U about their 10 years in the music business as friends and partners, their new brick-and-mortar retail store in Williamsburg, Brooklyn, and why going out on a limb for something you love makes it all worth it – even if that thing never achieves critical acclaim.
The company's principal creative director on how the small-team model works inside a big company with such a global reach and why the team's ultimate goal is bona fide, possibly-quantifiable user love.