Design: Matias Corea

More Insights on Finding Focus in a Distracted World

In 1971, renowned social scientist Herbert Simon observed, “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
In the decades since Simon’s visionary statement, the amount of information that we’re confronted with on a daily basis has grown exponentially. Open-plan offices have brought the buzz of other people’s activities into our workspaces. The Internet has provided an infinite source of distraction right inside our primary workstation — the computer. And smartphones have made the allure of new information available anytime, anywhere.In a world filled with distraction, attention is our competitive advantage. To help you stay on task, we’ve rounded up a selection of our top tips on finding focus.

A Day Without Distraction: Lessons Learned from 12 Hrs of Forced Focus
What if you had to focus for at least 30 minutes on every single task that you did? Would it improve your productivity? We take hard focus for a test drive.

Conquer Big Creative Projects Using Past, Present & Future Focus
How to handle big projects (with tight deadlines!) calmly and efficiently by shifting through past, present, and future focus.

Haruki Murakami: Talent Is Nothing Without Focus & Endurance
Creativity isn’t just an art, it’s a sport. Lessons on training your talent from the memoir of renowned Japanese novelist Haruki Murakami.

Respect Yourself and Take Back Control of Your Calendar
Do you struggle with saying “No” and maintaining your focus? Four tactics for establishing—and maintaining—boundaries.

Reclaim Focus One Day at a Time
To overcome “reactionary workflow,” we experiment with how to build laser-like task focus, day by day.

10 Online Tools for Better Attention and Focus
Finding focus is rapidly becoming the biggest workplace challenge. We highlight a handful of apps to help cure internet addictions and better manage your time.


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Learn more about creating great work every single day in our new 99U book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind.

More insights on: Focus

Jocelyn K. Glei

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As Editor-in-Chief and Director of 99U, Jocelyn K. Glei leads the 99U in its mission to provide the “missing curriculum” on making ideas happen. She oversees the Webby Award-winning website, curates the popular 99U Conference, and is the editor of the 99U books, Manage Your Day-to-Day and Maximize Your Potential.
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