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Marketing Your Work

4 Creative Ways to Attract More Visitors to Your Website

It's hard to get ahead if no one sees the incredible work you're making. We break down how to get people to your website, and get on their radar.


“How can I get more website visitors?”

This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them.

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:

The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.

You can’t expect your work to speak for itself. Most of the time, it won’t. You need to accept that marketing is part of your job, just as much as making.

But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. Here are four ways to use your creativity to attract the right kind of visitors to your website.

1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

  • “Here’s how I made it” – with pictures and/or video. Like this or this or this.
  • “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
  • “Here’s how you can make one like it.” Like this or this.
  • “Here’s a gadget that makes my work better (and could help  you too).” Like this.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

  • Devote an entire blog post to nailing ONE idea.
  • Start with a compelling headline.
  • Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
  • Give concrete examples.
  • Invite comments by ending with a question.
  • For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

  • the first chapter of your novel (or even an entire novella)
  • a free report or e-book, full of insanely useful information
  • one of the best tracks from your album
  • a design template
  • high-resolution images
  • a series of tutorials
  • videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

***

None of these methods is a quick fix. They require time, effort, and persistence. But the good news is the benefits are cumulative – as your blog attracts links and subscribers, as your free content gets into circulation, and as you get known as a rising star in your niche, you’ll find yourself attracting more and more new visitors for every hour you spend on marketing.And no, website visitors don’t necessarily equal customers — otherwise there’d be a lot more Internet millionaires! Read my next article on turning visitors into buyers here.

Over To You

Which of these methods is most appealing to you?

What have been your best sources of web visitors?

Comments (25)
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  • Digital Asset Creation

    I agree that those for ways can really attract more visitors to visit your site. Glad that I have visited you blog and learn that kind of techniques.

  • Webtrends

    I appreciate your thoughts. I found those four techniques are definitely effective. I will do some work outs to input that ways in my business plan for my website. Thanks for the info.

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  • iQuest Intl Solution

    Every blogger is searching for more traffic and page views. There are lots of ways to get traffic to your blogs or web sites. First one is the quality of your blog and content. it is the most important thing. then you can promote your web site using Facebook and other social media, do some Search engine optimization. Let’s learn all of them one by one.

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  • iQuest Intl Solution

    I write all these tips to attract more blog visitors to your blog. Once you have applied these themes to your blog you will see a real improvement of your traffic. Then you can promote your blog traffic and earn more money through your blog. All these tips you get for free. lets see one by one. there will be a series of blogger content tips and traffic gaining tips posts in upcoming weeks.

    * Write regular new posts to your blog

    Blog readers always search for the fresh and unique content. so update your web site always when possible. search engines also look for the new content. be the first one to post about things. you will ranked top in search engines for those topics. More Search engine ranks means more new visitors to your blog.

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  • iQuest Intl Solution

    * Blog carnivals and Blog directories are very useful

    Lots of blog readers use blog carnivals and blog directories to search information. Post your blog links and summery of your articles with the link for your full article. it will give you back links as well as new visitors to your blog.

    * Gain more subscribers

    Ask your blog readers to subscribe to RSS feed or to subscribe via email. that can bring more visits to your blog. lets learn those topics well explained later. When you post new articles, your subscribers will get notified about the new post you made.

    * Post comments on other same topic blogs

    Blogger comments are also a very good way to a pull visitors from other blogs. some people comment on every blog just for getting new back links but most of them won’t give your visitors. Just put better comments according to those topics and leave a link to your blog. if your comment is good readers will spend few minutes to check your site too.

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    One should know that article writing is
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  • SSL Certificate Poviders

    Awesome post I’m doing most of the stuff on your list and although I’m not hitting a thousand visits per day I’m close to it. Blog Engage and Blokube are great sites, Blog Engage is great for community building and content syndicating too. Thanks.

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    Great Tips!! I’ve been buying CPC for about a year now. Wish I would have know this earlier. Thanks!!

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    Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
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    Great article. I will try to put your advice in practice for a site i just created. It won’t be easy as it is hard to attract visitors in the niche for real-estate.
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  • dedi

    Nice info..
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  • neverfi

    I’d just go with the philosophy that one should provide content that you would find useful for yourself.

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    I HAVE ALSO CREATE MY BLOG FOR WALLPAPERS VISIT IT AND TELL ME HOW CAN I GET VISITORS FOR THAT SITE.
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  • Microsoft Training Sydney

    Really you have provided very unique tips. Fonts is also one of the main factor in web design. If you had used the proper and attractive fonts then definitely you will have good visitors in your site.

  • Rajiv Varma N

    Really Very helpful. I have done all of the things as you said above. I do get some amount of quality visitors. But i think i need to try advertising too.

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