Adobe-full-color Adobe-white Adobe-black logo-white Adobe-full Adobe Behance arrow-down arrow-right LineCreated with Sketch. close-tablet-03 close-tablet-05 comment dropdown-close dropdown-open facebook instagram linkedin rss search share twitter

Marketing Your Work

4 Creative Ways to Attract More Visitors to Your Website

It's hard to get ahead if no one sees the incredible work you're making. We break down how to get people to your website, and get on their radar.


“How can I get more website visitors?”

This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them.

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:

The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.

You can’t expect your work to speak for itself. Most of the time, it won’t. You need to accept that marketing is part of your job, just as much as making.

But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. Here are four ways to use your creativity to attract the right kind of visitors to your website.

1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

  • “Here’s how I made it” – with pictures and/or video. Like this or this or this.
  • “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
  • “Here’s how you can make one like it.” Like this or this.
  • “Here’s a gadget that makes my work better (and could help  you too).” Like this.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

  • Devote an entire blog post to nailing ONE idea.
  • Start with a compelling headline.
  • Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
  • Give concrete examples.
  • Invite comments by ending with a question.
  • For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

  • the first chapter of your novel (or even an entire novella)
  • a free report or e-book, full of insanely useful information
  • one of the best tracks from your album
  • a design template
  • high-resolution images
  • a series of tutorials
  • videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

***

None of these methods is a quick fix. They require time, effort, and persistence. But the good news is the benefits are cumulative – as your blog attracts links and subscribers, as your free content gets into circulation, and as you get known as a rising star in your niche, you’ll find yourself attracting more and more new visitors for every hour you spend on marketing.And no, website visitors don’t necessarily equal customers — otherwise there’d be a lot more Internet millionaires! Read my next article on turning visitors into buyers here.

Over To You

Which of these methods is most appealing to you?

What have been your best sources of web visitors?

Comments (26)
  • langkawihomestays

    Really great blog and good tip too

  • MARK MACRAE

    Execellent advice I will be acting upon http://www.4everythinggolf.com

  • http://www.wisestep.com/ WiseStep

    Great tips on attracting more customers with content marketing and social media Russ! All of these are certainly worth the time to study and implement on my social media and content marketing strategies! Thanks!!

  • khadija

    Thank you a lot
    5ado0oypower.wordpress.com

  • Shirley benson

    Thanks! Visit trendylion.blogspot.com 🙂

  • Jithendra Reddy

    cenibook.com

  • SmokingIsNotCool.com

    Great Ideas…now only if I had the motivation

  • willis

    Try Life-starters.com its a awesome site

  • http://www.theonlinefootprint.com/ The Online Footprint

    This is the best “straight to the point” advice I have read online.

  • Tim

    Try WonderPolls.com its great!

  • Certalinx

    This is an excellent article! Straight and to the point. We are starting to implement these recommendations on our website so we’re seen as a “go-to resource” for the latest information about technology companies and we have definitely seen an increase in traffic because of it. http://www.certalinx.com

  • siva
  • slam
  • Mai

    Thanks! Please check wantips.blogspot.com for daily tip

  • inquiry@pinoyartwork.com

    Nice tips 🙂 http://pinoyartwork.com

  • Rijan

    This is an excellent tips to improve visitors for the sites Dreamhimalayan.com

  • STEELOR

    Thanks! For me social media is a big driver of traffic, and these visitors tend to be more loyal then others. Great tips! http://www.los-angelesnews106.skyrock.com

  • Foodsworth

    Thanks for the tips! In regards to number to #3, we found Yelp’s messaging and discussions to be very helpful. We created a product that helps friends arrange meals at top restaurants, so we were specifically looking for people, who love to dine out.
    http://www.foodsworth.com

  • StarTele Logic

    Thanks Mark! I think that the tips that you gave here are pretty cool. They are very informative and worth implementing! http://www.startelelogic.com

  • Clive

    Thanks Mark,. I have leaarnt alot of good stuff from this post http://amunzi.com

  • Miss Snow

    Outlined, thanks!!!

    bymisssnow.weebly.com

  • Adamgilly13

    Thanks for the tips i really looks to get some visits to my http://www.fastrapidweightlosstips.com

  • vishnu suhas

    Every word is worth..

    Thank u http://windowsphonehub.in/

  • GooglGoogle

    Thanks! For me social media is a big driver of traffic, visitors tend. Great tips! http://googlgoogle.blogspot.com/

  • Petris Lapis

    Thanks for sharing this useful info with us

    http://orderplrarticle.com/

blog comments powered by Disqus

More articles on Marketing Your Work