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The 99U Podcast

99U Podcast: Jad Abumrad’s Talk on “Gut Churn”

We dive into the archive to share this 99U talk about how crappy creativity feels sometimes.


As creatives we view originality as the gold standard. But often overlooked is the emotional toll of making something new.

That queasy feeling you get when you’re taking a risk? Radiolab host Jad Abumrad calls this “gut churn” and shares why this is an essential part of the creative process. In this episode we pull from the archive to share this 99U talk from Abumrad where he touches on:

  • Why the things that stress us out the most are really “pointing arrows” telling us what is next.
  • What Jad did when he accidentally deleted an entire show minutes before going live.
  • How negative feedback fuels the creative process.

Subscribe to the podcast: iTunes // RSS

Or, listen below:

99U Podcast 5:  Jad Abumrad (runtime: 22 mins)

Sean Blanda

Sean is the Editor-in-Chief and Director of 99U. Find him on Twitter: @SeanBlanda.

Comments (1)
  • http://blog.creativelive.com/radiolab-jad-abumrad/ Radiolab's Jad Abumrad on the 'Radical Uncertainty' of Creating Something New | CreativeLive Blog

    […] a 2012 talk he gave on the 99u stage (which you can hear on 99u’s podcast, or viewed in the video below), he talked about the feelings of dread and excitement of creating […]

  • carmenccoronel

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