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The 99U Podcast

99U Podcast: Grace Bonney on Building Your Own Empire

The founder of Design*Sponge on creating an online business that withstands the test of time.

On the internet, companies rise and fall in a matter of months. Relative unknowns can skyrocket to be worth billions at light speed only to go belly up shortly after. Amongst all this volatility how can we create something that withstands the test of time?

In this episode of the 99U Podcast, we chat with Grace Bonney, founder of the site Design*Sponge and author of Design*Sponge at Home. Bonney has been running the DIY design blog for over ten years and has a ton of wisdom to share about blogging, creating something sustainable on the web, and much more. Things we discuss:

  • How Bonney evolved Design*Sponge from a side project to a full-fledged business with a growing staff.
  • What to do when you lose a large chunk of your revenue.
  • How to continually reinvent yourself and your product without alienating your community.

As always please let us know what you think in the comments or by @ replying us on Twitter

Subscribe to the podcast: iTunes // RSS

Or, listen below:

99U Podcast 4: Grace Bonney (runtime: 42 mins)

Sean Blanda

Sean Blanda is a writer based in New York City and is the former Editor-in-Chief and Director of 99U. Find him on Twitter: @SeanBlanda.

Comments (5)
  • Rux

    We need more people like Grace and her team!

  • MaxBangayvef

    $9­­­­­­­­­7­­­/­­­­­h­­­­­­r­­­­­­­­­ ­­p­­­­av­­­iv­­­­d­­­­v­­­­­­­­­ b­­­­­­­­­y G­­­­­­­­­oog­­­­­­­­­le­­­­­­­­­, I­­­­­­­­­ am ­­­­­­­­­making ­­­­­­­­­a ­­­­­­­­­good ­­­­­­­­­salary ­­­­­­­­­from ­­­­­­­­­ho­­­­­­­me ­­­­­­­­­$­­­­­­­5­­­­­­­5­­­­0­­­­­­­0­­­­­­­­­­$­­­­700­­­­0/w­­­­eek , ­­­­­­­­­wh­­­­ich ­­­­­­­­­is ­­­­­­­­­amazing, ­­­­­­­­­un­­­­der ­­­­­­­­­a ­­­­­­­­­ye­­­­ar ­­­­­­­­­ago ­­­­­­­­­I ­­­­­­­­­was ­­­­­­­­­jobless ­­­­­­­­­in ­­­­­­­­­a ­­­­­­­­­ho­­­­rr­­­­­­­ib­­­­le ­­­­­­­­­eco­­­­­­­nomy. ­­­­­­­­­I ­­­­­­­­­thank ­­­­­­­­­­­­­­­­­­God ­­­­­­­­­every ­­­­­­­­­day ­­­­­­­­­I ­­­­­­­­­was ­­­­­­­­­bles­­­­­­­sed ­­­­­­­­­with ­­­­­­­­­th­­­­es­­­­e ­­­­­­­­­ins­­­­tructions ­­­­­­­­­and ­­­­­­­­­now ­­­­­­­it’s ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­my ­­­­­­­­­­­­­­­­­­duty ­­­­­­­­­to ­­­­­­­­­pay ­­­­­­­­­it ­­­­­­­­­forward ­­­­­­­­­and ­­­­­­­­­sha­­­­­­­re ­­­­­­­­­it ­­­­­­­­­with ­­­­­­­­­Eve­­­­­­­r­­­­yo­­­­ne, ­­­­­­­­­He­­­­re ­­­­­­­­­is ­­­­­­­­­I ­­­­­­­­­s­­ta­­rt­­ed,,,

    ==========================>>> PayAtom.Com


  • Vitaliy Kolos

    I really like the part where you guys tackles the issue of pretending to be a guru of some kind. As a matter of fact, you don’t want to do that, just like you said, by no means because lying to your audience can land you in REALLY hot water, to say the least of it. That especially holds true if your whole family depends on your online entrepreneurship. In case your audience learns that you lied to them, they will just stop visiting your site and ignoring your and your stuff in general. That means you online empire will go belling up before you know it. Honesty is the best policy online as well 😉

  • Nate Peracciny

    Great series! Keep them coming!

  • Perry Lai

    Hi, how can I download this podcast?

    • Madeleine Lamou


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