The 99U Podcast: Graphic Design Advice with Craig Ward

The path to finding success in the design world changes quickly and is fraught with vexing questions. Is it smarter to work for a big company or to go freelance? How much should designers focus on marketing their work? When does it make sense to quit your full-time job to start your own shop?

To help shine a light on the creative career landscape, in this episode we chat with Craig Ward, author of Popular Lies About Graphic Design and owner of Words are Pictures. Ward tells us the long road he took from being a student in England, to working in advertising, to taking up typography, to ultimately owning his own business doing work for large national clients. Things we cover:

  • Why Ward refused to look at anyone’s portfolio for an entire year.
  • The benefits of working for a large agency before staking out on your own.
  • How to balance a side project and full-time gig.
  • Why, thanks to SEO, his first freelance gig ever was for the New York Times.

This podcast is an experiment on our part, so please let us know what you think in the comments or by @ replying us on Twitter

Subscribe to the podcast: iTunes // RSS

Or, listen below:

99U Podcast 3: Craig Ward (runtime: 37 mins)


 

More insights on: The 99U Podcast

Sean Blanda

more posts →
Sean is the Managing Editor and Producer of 99U and is a co-founder of Technically Philly and Philly Tech Week. Email him: blanda@adobe.com or find him on Twitter: @SeanBlanda.
load comments (6)

Comments