The 99U Podcast: Graphic Design Advice with Craig Ward

The path to finding success in the design world changes quickly and is fraught with vexing questions. Is it smarter to work for a big company or to go freelance? How much should designers focus on marketing their work? When does it make sense to quit your full-time job to start your own shop?

To help shine a light on the creative career landscape, in this episode we chat with Craig Ward, author of Popular Lies About Graphic Design and owner of Words are Pictures. Ward tells us the long road he took from being a student in England, to working in advertising, to taking up typography, to ultimately owning his own business doing work for large national clients. Things we cover:

  • Why Ward refused to look at anyone’s portfolio for an entire year.
  • The benefits of working for a large agency before staking out on your own.
  • How to balance a side project and full-time gig.
  • Why, thanks to SEO, his first freelance gig ever was for the New York Times.

This podcast is an experiment on our part, so please let us know what you think in the comments or by @ replying us on Twitter

Subscribe to the podcast: iTunes // RSS

Or, listen below:

99U Podcast 3: Craig Ward (runtime: 37 mins)

More insights on: The 99U Podcast

Sean Blanda

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Sean is the Editor-in-Chief and Director of 99U. Find him on Twitter: @SeanBlanda.
load comments (4)
  • MichaelCJones

    G­­­­o­­­­o­­­­g­­­­le­­­­­­­­­­­­­­­­ is payi­­­­­­­­ng ­­­­­­­­­­­­­­­­75$­­­­­­­­­­­­­­­­­­­­ p­­­­e­­­­­­­­r hour!­­­­­­­­ Just­­­­­­­­ work­­­­­­­­ for­­­­­­­­ fe­­­­w­­­­­­­­­­­­­­­­ hours­­­­­­­­ &­­­­­­­­ spe­­­­­­­­nd­­­­­­­­ more­­­­­­­­ time­­­­­­­­­­­­ with­­­­­­­­ friends­­­­­­­­­­­­­­­­ and ­­­­­­­­­­­­­­­­­­­­family­­­­­­­­. On­­­­­­­­ Sunday­­­­­­­­­­­­­­­­ I­­­­­­­­­­­­ bought­­­­­­­­­­­­­­­­ themselves ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­a ­­­­Al­­­­­­­­fa­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Ro­­­­meo­­­­­­­­ fro­­­­m­­­­­­­­ havin­­­­g­­­­­­­­­­­­ made­­­­­­­­­­­­ $5637­­­­ this­­­­ month­­­­­­­­­­­­. Useful­­­­­­­­­­­­ site………………

  • Jon Whelan

    This must be a sign. I have become frustrated working working for people for the past 16 years. I have many skills and have stayed in the jobs i do mainly out of FEAR. Then i keep seeing omens like the 99U email newsletter “How To (Finally) Go Freelance”

  • Raymond Manookian

    Once you get past the American twang in his voice. No doubt because of his talents being required by so many clients across the pond from the UK. I found his talk really helpful, quite funny and good advice.


  • Malia

    I am always interested in the belief that young offices equal lively and creative and that older (oh, 40 year old men sleeping at their desks) means dusty and dull. Are we going to keep these stereotypes alive forever?

    • Craig Ward

      Not sure I understand Malia: I did genuinely used to work across from a 40 year old art director who would routinely fall asleep of an afternoon – stereotypically or not! :)

  • preciousbwallace

    Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail

    ✒✒✒✒✒✒ Jobs7000.Com


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