Adobe-full Adobe Behance arrow-down arrow-right LineCreated with Sketch. close-tablet-03 close-tablet-05 comment dropdown-close dropdown-open facebook instagram linkedin rss search share twitter
Undercurrent CEO Aaron Dignan leads a master class on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM

Focusing

“We Live In An A.D.D. Culture” + Other Digital Strategy Lessons from the 99U Pop-Up School

Digital strategy ain't what it used to be. So we gathered the top digital strategy insights from VaynerMedia, Undercurrent, Apple, and Buzzfeed.


When it comes to branding, one-way “push” conversations are a thing of the past. Now it’s all about authentic, two-way conversations with audiences and customers.

To help guide us through this changing landscape we invited Gary Vaynerchuk, Allison Johnson, Jonathan Perelman, and Aaron Dignan to Day 3 of the 99U Pop-Up School in NYC on Sept 20. We collected some of our favorite lessons learned as told through social media.

1. We Now Live In An A.D.D. Culture

Buzzfeed's VP of Agency Strategy Jonathan Perelman leads a lecture on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM

Buzzfeed’s VP of Agency Strategy Jonathan Perelman leads a lecture on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM

Digital strategy moves at the speed of light. The taste of our audience evolves faster than ever, so we must evolve just as quickly. Among all of this competition, we all must fight tooth and nail for the dedicated attention spans of our community. It’s the A.D.D. generation, and we all need to keep up.

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

2. Jab, Jab, Jab, Right Hook

Coined by speaker Gary Vaynerchuk as the title of his newest book, “Jab, Jab, Jab, Right Hook” means we should “warm up” our audience before asking for anything. We must learn to constantly give value before ever asking for something in return. 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

3. Listen

In previous decades the feedback loop between customers and brands took weeks or months to play out. Now? It’s instantaneous. Mess up, and your audience will let you know immediately. There’s an upside to this new model: we can now listen and gather feedback better than ever. 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

4. Give The People What They Want

Founder of West and former VP of Marketing at Apple Alison Johnson interviewed by Head of Behance Scott Belsky on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM

Founder of West and former VP of Marketing at Apple Alison Johnson interviewed by Head of Behance Scott Belsky on Day 3 of the 99U Pop-Up School. Photo: MACKME.COM

We know we need to listen, but that’s not enough. More importantly we need to execute and give our customers what they’ve been asking for — and fast (even if, in some cases, that means cat gifs). All of the pros, from Apple to Buzzfeed, make turning feedback into action a top priority.

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

//platform.twitter.com/widgets.js

 

All Pop-Up School Recaps:

Day 1 recap“Make Your Own Job” + 3 Other Lessons From Day 1 of the Pop-Up School

Day 2 recapStartup Lessons By Warby Parker, Reddit, and More From Day 2 of the Pop-Up School

Day 3 recap“We Now Live In An A.D.D. Culture” + Other Digital Strategy Lessons from Day 3 of the 99U Pop-Up School

Sean Blanda

Sean is the Editor-in-Chief and Director of 99U. Find him on Twitter: @SeanBlanda.

Comments (6)
  • http://www.garyvaynerchuk.com garyvaynerchuk

    :)

    • http://www.estrategistas.com/ Paulo Ribeiro

      😀

  • piatekm

    Short tweets from many people are far more effective than one long article written by one person. Great article!:)

  • seth81

    This is some interesting stuff, and seemingly fairly accurate. However, it always intrigues me how these “experts” pass off their “insights” as facts. Coming from an academic background, their anecdotes are nothing more than conjecture. Granted the world and market largely move and are affected this way. I guess it’s just tiring to here so much confidence, and so little substance.

    • KeyboardG

      Gary V is big on energy and confidence no doubt, but I think if you take a look at his twitter feed (view all, not just follow), you’ll see plenty of substance. Let alone that VaynerMedia’s successes over the past several years. Its not all show with them.

  • http://startnetworkingtoday.com/unconventional-networking-strategies/ 10 Unconventional Networking Strategies That Get Results

    […] Day 1: Career Development Day 2: Entrepreneurship Day 3: Brand & Digital Strategy […]

  • http://www.shimonsandler.com/how-to-create-social-media-images/ How To Create Powerful Social Media Images - SEO Consultant - Shimon Sandler

    […] Media guru Gary Vaynerchuk loves to refer to today’s world as being full of “A.D.D. Culture”. In speeches he’s demonstrated just how fast people move through content on their smartphone: […]

  • http://georgevanantwerp.com/2014/06/02/our-unreasonable-expectation-for-devices-and-apps/ Our Unreasonable Expectation For Devices And Apps | Enabling Healthy Decisions

    […] live in a ADD culture where people are constantly multi-tasking.  People want things that evolve and constantly change. […]

  • http://www.augurinteractive.com/social-media/how-to-create-social-media-images/ Augur InteractiveHow To Create Powerful Social Media Images - Augur Interactive

    […] Media guru Gary Vaynerchuk loves to refer to today’s world as being full of “A.D.D. Culture”. In speeches he’s demonstrated just how fast people move through content on their smartphone: […]

blog comments powered by Disqus

More articles on Focusing

INTELLECTUAL-DISCOMFORT-RETINA
HowtoWorkAlone
BradyImagelarge
Unknown
YOU-CANT-BE-001-RETINA