Introducing Our Second 99U Book "Maximize Your Potential" + Special Pre-Order Offer

Can you step outside of your comfort zone? Bounce back from failures? Cultivate new skills? This is what great artists and great entrepreneurs do every single day — they follow their curiosity, they stretch themselves, and they ask for more.


his will to constantly raise the bar on success has always been a hallmark of great creative minds. And as we enter a new era of work—where the pace of change is faster than ever and job descriptions change in the blink of an eye—the need to develop a regular practice for honing your creative skill set is only becoming more urgent.

To help you do just that, I’m thrilled to introduce 99U’s new book, Maximize Your Potential, the sequel to Manage Your Day-to-DayFocusing on how to get the most out of your career in the long term, Maximize assembles insights around four key areas that we believe are essential to making the most of your talents: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take bold risks.

Essential best practices for cultivating your expertise and building an incredible creative career.

Dedicating a chapter to each of these focus areas, we invited 21 incredible creative minds to share their wisdom, including:

  • Ben Casnocha
  • Joshua Foer
  • Teresa Amabile
  • Frans Johansson
  • Michael Bungay Stanier
  • Cal Newport
  • Scott Belsky
  • Tina Seelig
  • Jonathan Fields
  • & many more

The result is a powerhouse of perspectives on how to enrich your creative career and build a better you.

Special Offer: Pre-order “Maximize Your Potential” on Amazon for 20% off with the code “99upromo” thru 9/23.

More insights on: Career Development

Jocelyn K. Glei

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A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with understanding how work gives our lives meaning. She has authored three books about work, creativity, and business, including the Amazon bestsellers Manage Your Day-to-Day and Make Your Mark. Follow her @jkglei.
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