Photo: MACKME.COM

Google X's Sebastian Thrun on How To Invent Amazing Products & Change the World

“Build it. Break it. Improve it.” That was the Universal Law of Invention as defined by this year’s incredible ALVA Award winner, Sebastian Thrun. From the Google Self Driving Car to Google Glass to the education start-up Udacity, Thrun has led remarkable teams in the creation of products that will truly change the way the world works in the future.

Great inventors – and great inventions – solve problems, address real needs, and make the world work better. To recognize the next generation of world-changing creators, we created the ALVA Award in partnership with GE, which takes its name from the legendary inventor who inspired us: Thomas Alva Edison.

This year, we were honored to award the ALVA to Sebastian Thrun, who joined us live at the 99U Conference for an incredible presentation outlining his approach to making ideas happen. Along the way, Sebastian talked about the importance of setting wildly ambitious goals, embracing failure as an opportunity to learn, iterating as fast as you can, and giving your team members the autonomy they need to invent.

Watch Sebastian’s 99U Talk:

Photos from Sebastian’s Presentation:

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All Photos: MACKME.COM

Learn more about the ALVA Award, and our past winners, at www.99u.com/alva.

More insights on: Achievement

Jocelyn K. Glei

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A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with understanding how work gives our lives meaning. She has authored three books about work, creativity, and business, including the Amazon bestsellers Manage Your Day-to-Day and Make Your Mark. Follow her @jkglei.
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