Clients don’t buy products; they buy outcomes. So Mall, the founder of SuperFriendly, recommends controlling as much of the outcome as you can. "If your client writes a bad brief, then write a better one," says Mall. "That’s one of the first things I do in a project. Then I get them to ratify that. If we are agreed at that point, then we can keep moving forward."
Strike out on an adventure that marries the freedom and exploration of travel with your artistic passion. It’s the chance to move outside of your normal working conditions, where you have all of your tools, and force yourself to make something outside of your comfort zone.