About 99U

For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." To truly make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis.

99U is Behance's effort to provide this "missing curriculum" for making ideas happen. Through our Webby Award-winning website, popular events, and bestselling books, we share pragmatic, action-oriented insights from leading researchers and visionary creatives.

At 99U, we don't want to give you more ideas—we want to empower you to make good on the ones you've got.

Daily Web Magazine

Winner of two Webby Awards for "Best Cultural Blog," 99U.com provides daily insights on how to make ideas happen through in-depth interviews, articles, videos, and bite-size blog posts. Across all of these formats, we aim to extract pragmatic, actionable tips that equip creative minds to make their dreams a reality.
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Our annual 99U Conference brings together 950+ leading creatives for two days fully focused on the mechanics of making ideas happen. Through a series of intensive talks and master classes, the world's leading creative visionaries and researchers share best practices on idea execution. Past speakers have included Jack Dorsey, Beth Comstock, John Maeda, Tony Fadell, Seth Godin, Stefan Sagmeister, Paula Scher, Jonathan Adler, and many more.
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Our 99U book series features interviews and essays from creative luminaries like Seth Godin, Stefan Sagmeister, Gretchen Rubin, Tony Schwartz, and Dan Ariely. "Making Ideas Happen" is the international bestseller from Behance founder Scott Belsky, which chronicles the methods of exceptionally productive creative leaders and teams - companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh.
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